Apr 05, 2022
In General Discussions
light was shed on issues related to Consumer Email List this part of marketing and communication. That Beginning is available for listening Consumer Email List on Ivoox and Spotify . This is how «Enfocados» was born, starting from FOCO Now, we are a month away from the second season of “Focused”. “In 2017, when the BCMA Creation Consumer Email List and Innovation Commission was born, there was a lot of confusion about what branded content was . In many festivals and press releases from Consumer Email List agencies, creative projects were presented as brand content when in reality Consumer Email List many were not”, says Chema Cuesta , leader of the Creation and Innovation Commission of BCMA Spain and Creative Director at The& Partnership. "Faced with this Consumer Email List situation, we decided from our Commission to take sides and do something to help our industry to more clearly identify what branded content was ," he continues explaining. "To accomplish this goal, a team of Consumer Email List professionals from media agencies, creatives, production companies and Consumer Email List advertisers came together and together we decided how to shape the project: create a digital guide with examples of branded content : FOCO , which is the acronym for 'Formats Consumer Email List of Content'”, he comments, taking stock of how the motivation that would also end up in a podcast was born.