Apr 12, 2022
In General Discussions
Then, they pay the invoice and get the marketing guru to work right away. This sounds great, right? Of course, aside from the fact that this model has some major flaws in 2021, this could be the reason why all your previous inbound marketing agencies have failed to generate the traffic, leads, or sales you wanted in the past. Related: Outsourcing is Broken: Why We Need to Rethink the Client-Agent Relationship 1. They can’t capture industry mailing list truth and soul As a business, good content needs to feel authentic and have the soul of the brand. Unless you have some miraculous invention or patent, this usually makes you unique in the market. It's also what makes buyers feel connected to you and build trust with you. If your content doesn't have that authentic voice (that unique way to differentiate you from the competition), chances are it's just like all other content and you'll stand out like every other brand.