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Village live Fun & entertainment
Aug 02, 2022
In General Discussions
Seeing this title, some people may wonder: what? Is the explosion related to the brief? I tell you responsibly - not only does it matter, but it greatly determines the power of your notes. I found that most brands are spending a lot of time and energy on researching how to deploy Xiaohongshu, how to identify bloggers’ moisture content, and negotiate prices and schedules with bloggers. I couldn't give a brief that could reach the passing line, which resulted in a variety of entry points and selling points for the notes, and everything was said. It was a pity that the whole delivery effect was directly pulled by the crotch. Brief, as a bridge between brands and bloggers, is the "pointing light" of the blogger's creative process, which largely determines the main direction of the blogger's content, and also determines the presentation of your products in front of consumers. Even many times, we will make briefs b2b data according to the characteristics of individual bloggers to achieve accurate creative orientation. Do you think the weight of briefs is important? Today, I will talk in detail about how to write a brief that can accurately convey the key points of the notes and help the notes become explosive. A complete brief mainly includes four parts - brand introduction, product introduction, note creation direction and cooperation considerations. Next, I will explain these four aspects, and I will also combine some cases for your reference. 1. Brand introduction Among the brands I have contacted, more than 80% will not ignore this part, but unfortunately, most of them get the point wrong. Why do you say that? What is the first thing that comes to our mind when we mention the brand introduction? Brand story, brand development history, brand founder concept, etc., right? Of course, these contents are very important to a brand because it has witnessed the development of a brand from an idea to what it is now, but sorry, these are not
Nanny class! Brief writes like this, and the publication rate of content media
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Village live Fun & entertainment

Village live Fun & entertainment

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