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reyadhossin1252542
Apr 12, 2022
In General Discussions
More than 30 million companies have a LinkedIn profile ... but not all of them are able to take advantage of it. And yet the numbers show that those who do get big results: 93% of B2B marketers find LinkedIn the most effective site for generating leads, and 50% of users say they're more likely to buy from LinkedIn. a company with which they have interacted in this network. Do you want to know how to do LinkedIn marketing to improve your brand presence? Well keep reading! Do you want to learn how to run LinkedIn Ads campaigns to reach professionals in your sector? Click here and download the free ebook that we have prepared for you with all the information. LinkedIn Marketing Ideas to Improve Your Brand Presence What is LinkedIn marketing for? To generate more leads . LinkedIn is individual email list super effective at generating leads , and not just for B2B companies. In fact, 51% of companies have acquired a B2C customer through LinkedIn. To improve brand reputation . LinkedIn is a very good tool to work on the corporate image of the brand, taking care of the public profile that we show on the platform and sharing quality content. To attract new talent . LinkedIn is first and foremost a networking site, where users go in search of better job opportunities. And at the same time, companies can put their best foot forward to attract the most interesting candidates. To network with other companies . Establishing contacts with other companies through LinkedIn can help us get the most interesting collaborations and suppliers. For example, we may share content from other companies or tag them in our posts. To increase notoriety and engagement . In recent years, LinkedIn has implemented more and more options to share different types of content, which can serve to increase the visibility of our brand in a professional environment. To promote our products and services . Adding value to the community with non-promotional content is important, but we must not forget that LinkedIn can also be used to share content directly related to our products, such as descriptions, images, videos or articles.
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reyadhossin1252542
Apr 09, 2022
In General Discussions
If you have an e-commerce site, SEO is an essential tool for users to discover it. To give ecommerce site owners a helping hand, Google has included an ecommerce SEO best practices guide in its search center. These are his 7 top tips to improve the positioning of your online store. Do you want to improve your SEO positioning and also your Inbound Marketing strategy ? Click here and download our free ebook The 7 best practices for your ecommerce that will improve your SEO according to Google Google's 7 best practices to improve the SEO of your ecommerce 1) Optimize your content for the individual email list on different platforms Your ecommerce content not only appears on Google search, but also on different platforms such as Google Images, Google Lens, the Google Shopping tab, Google My Business and Google Maps. When you create content for your ecommerce, take into account all these possibilities to expand your visibility. Google recommends creating different types of content to reach potential customers on more platforms: The history of your company. Special offers for events, such as Mother's Day or Black Friday. Detailed reviews of the different products of your ecommerce, both written by you and by your customers. Informative descriptions of the products in your catalog. Workshops or courses related to your products. Live broadcasts. Customer service contact points. 2) Share your product data with Google In order for Google to correctly display information about your products, it is very important that you share them according to their guidelines. In particular, Google recommends including structured data on your ecommerce product pages and directly indicating which products you want to show in search by uploading a feed to Merchant Center . Structured data helps Google better understand the content on your page and display it as rich results. This leads to high visibility results in the SERPs, which in turn leads to a higher number of clicks and conversions.
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