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Rupa Islan
Aug 02, 2022
In General Discussions
Entering the Internet age, explosive products are becoming more and more popular. However, apart from wearing gorgeous Internet coats, explosive products do not seem to have longevity. For example, the dirtier the face, the more bubbles there are bubbles in the mask, the fortune-telling tea that can predict good or bad luck... Now is it safe? 10 years ago, there were many rumors Buy email list about explosive products, such as fist products, star products, and sharp knife products. Among them, the most well-known is the big single product. The big items are not as eye-catching as the popular items, but in terms of volume, the current items are not in the same order of magnitude as the previous big items. Now selling 10 million yuan in sales during the big promotion period is called an explosive product, and even the Internet platform has made a lot of hype, and come up with a list of explosive products, as if the Internet has become an explosive product manufacturing machine. But looking back at those inconspicuous big single products in the past, it seems that the explosive products have a lot of shame. In 2013, Wahaha's Nutrition Express had sales of 20 billion yuan. In the same year, Wangzai’s milk sales reached 11 billion yuan, and by 2016, it remained at 8.5 billion yuan. In 2016, the sales of Mengniu's Telunsu reached 11 billion yuan... The explosive products born on the Internet, the whole list together may not be worth a big single product.
How New Consumption Goes From Explosives to Super Brands content media
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Rupa Islan

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