You've heard it by now – video is the present and future of marketing. Statistics show! By 2021, 82% of internet traffic will be video. Currently, YouTube as a video platform is the second most visited website in the world. People watch about 1 billion hours of video here every day.
However, people are not only watching videos to educate themselves, but they are also watching videos to decide which products to buy. In fact, as many as 90% of customers say video helps them make a purchasing decision.
If you haven't implemented video marketing in your strategy, there's no time to wait! With 87% of businesses using video for marketing, you can't ignore its importance anymore.
Now that we have the stats, let's focus on how video marketing can help your business in our definitive guide.
The power of video
Videos can teach people ideas, tell customer stories and invite people to Latest Mailing Database to take action (subscribe, buy a product, etc.). It also helps you share your brand story.
The following statistics from HubSpot and Today Social Today reveal the impact of video as a marketing strategy:
Websites with videos get 41% more traffic.
Video posts on social media gained 1,200% more shares.
87% of consumers want to watch videos from brands.
Marketing campaigns with a video increased revenue by 49% over non-video campaigns.
200 – 300% increase in CTR for emails containing videos.
68% of customers use video as their preferred way to discover new products.
Videos convert 20% higher on the first page and 80% higher on the landing page.