In 2015, the size of China's online music market was 4.02 billion yuan, an increase of 67.2%. With the gradual regulation of the copyright market, especially since July 2015, the state has gradually strengthened the supervision of the online music copyright market, and the development of the online music market will be more formal and orderly.
In the revenue structure of the music country email list market, modes such as advertising and game intermodal transportation are relatively mature and have stable growth; live broadcasting and user payment are growing rapidly and are an important source of income for enterprises, and are expected to maintain rapid growth in the future; in addition, O2O performances and derivative products Although sales, etc. currently account for a relatively small proportion in the market, there is also a large room for growth in the future. Under the influence of the diversification of market business models, revenue models such as user payment, advertising, live broadcast, and music peripheral product sales will jointly promote the steady and rapid growth of the market.
In 2015, the scale of China's online music user payment market was 1.05 billion yuan, with a growth rate of 121.8%. iResearch believes that the high growth in 2015 was mainly due to the increased supervision of copyrighted music by the state since July 2015. In order to ensure the copyright protection of music works, domestic mainstream music platforms began to charge for some authorized music works. To a certain extent, it promotes the generation of user payment behavior. In the future, with the gradual regulation of the copyright market, users' awareness and habit of paying for music consumption will gradually form, and user payment income will continue to grow, which will become an important driving force for the growth of the online music market.