And let's not forget the free bonus content sprinkled generously throughout your post, as you see here. A 12-Step Guide to Growth on Medium | SEJ When people are compelled to interact with your content, you will naturally see users stay on your content longer. During my time on the marketing team at Noodle, for example, we were always incorporating visuals as content upgrades. These may look like this on Medium: Advertising Continue reading below Ideally, you always include a high quality photo (900 x 900 pixels) at the top of the story. Love this photo of Sleigh Dogs. A 12-Step Guide to Growth on Medium | SEJ You can also create image grids by holding the Ctrl⌘ or Shift key while selecting image files. The ultimate goal is to help your story become so popular that you'll have the chance to be featured as a top story or chosen for the average staff email digest.
Advertising Continue reading fax list below Bonus tip: Rabbut is an awesome subscription box tool that you can use to capture emails on Medium. They have a free plan and their premium plan only costs $10. How much is a lead worth to you? Key words Often editors just ignore the tag option when they first share their story. These small touches can place your content in front of the scrolling eyes of your ideal customer. You can choose up to 5 beacons, so use them all. Once your story is published, it will be distributed to the tags of your choice. It's a simple way to get your content found by the right customer. A 12-Step Guide to Growth on Medium | SEJ When using tags, consider the scope of that tag.
The number represents people following the tag. Yes, it can be tempting to blow it out of the water by hitting a million users with your tags, it's also a very competitive space. Think of it like targeting your Facebook or Twitter ads. You want to target an audience that is more likely to read your content. I recommend using a mix of top (one tag) and bottom (two tags). Advertising Continue reading below an amazing story for your average audience; it is locked and ready to be published. But wait until there is one more step before you start publishing. Medium allows editors to get feedback on drafts from other authors.